10 Lead Capture Apps to Boost Your Trade Show Success
Trade shows offer an incredible opportunity to meet potential customers and build relationships with new leads. There’s no shortage of ways to attract attention, from fun activities to product demos and everything in between. But even with all that potential for success, if you don’t have a good lead capture strategy in place – all the hard work you put into your trade show presence can be for naught.
That’s why having the right lead capture tools in your trade show toolkit is so important. Using a lead capture app makes it much easier to collect visitor information, assess customer intent and follow up with leads after the show.
So, what are the best lead capture apps for trade show success? Here are our top ten picks:
1. iCapture
iCapture is a versatile app that offers a wide range of features to streamline the lead capture process at trade shows.
With iCapture, exhibitors can effortlessly collect visitor information through various channels, such as QR codes, badges, business cards, or manual entry. The app allows you to customize lead capture forms to align with your branding and specific data requirements, making gathering valuable insights about your prospects easy.
One standout feature of iCapture is its seamless integration with popular CRM systems like Salesforce and HubSpot. This integration enables you to automatically sync the captured leads with your CRM, ensuring smooth data transfer and eliminating the need for manual data entry. By streamlining this process, iCapture helps you save time and reduce the risk of losing potential leads due to data mishandling.
2. CompuSystems
CompuSystems is a comprehensive lead capture app designed specifically for trade shows and events. This app offers a user-friendly interface and a variety of tools to streamline lead collection and management.
The app offers multiple ways to collect leads, including scanning QR codes, badges, or business cards. By simply scanning the QR codes on attendees’ badges, your team can instantly access their contact details, eliminating the need for manual entry.
CompuSystems is also highly secure and compliant with the latest GDPR. It offers a robust encryption service that ensures all collected data remains safe from unauthorized access.
3. Eventify
Eventify is an all-in-one lead capture and event management app that is perfect for boosting your trade show success. With a user-friendly interface and a range of features, this app simplifies the lead capture process and enhances attendee engagement.
The app’s lead capture forms allow you to customize the look and feel of your forms to align with your branding. You can also add additional fields for collecting more detailed information about your prospects. Furthermore, Eventify offers powerful analytics features that enable you to gain valuable insights into attendee behavior and engagement levels.
What’s more, Eventify also offers an intuitive survey feature that allows you to get feedback from your attendees. This helps you improve the attendee experience and tailor your offerings to better meet their needs.
4. Whova
Whova is a versatile lead capture app that not only simplifies the process of collecting leads – it also offers a suite of event management tools to enhance your trade show success.
The app also offers powerful analytics features that enable you to track attendee engagement and measure event success. With this data, you can gain valuable insights into what works (and doesn’t) for your trade show.
Furthermore, Whova allows you to create custom surveys to get precise feedback from your attendees. This helps you identify areas for improvement and tailor future events according to the needs of your attendees.
To further enhance engagement and lead capture, Whova offers a gamification feature that encourages attendees to interact with each other as well as exhibitors. This helps you build relationships and extend your reach beyond the event.
5. Boomset
The Boomset app focuses primarily on event registration and lead management. It offers an intuitive interface for creating forms and collecting information from your attendees.
Boomset also features an integrated badge printing system, which saves you time by eliminating the need to write out badges. This helps streamline the registration process and lets your staff focus on more important tasks.
The app also includes a powerful analytics dashboard, which provides you with an in-depth look at your attendee data. With this information, you can gain valuable insights into your event and make adjustments to improve the attendee experience.
6. Expo Pass
Expo Pass is a comprehensive event management platform designed to make trade show planning easier. The app provides a suite of features that enable you to manage everything from registration and lead capture to event promotion and post-event surveys.
The app includes a strong analytics suite, which allows you to gain valuable insights into your event performance. This helps you identify areas for improvement and tailor future events according to the needs of your attendees.
Customization is still limited in Expo Pass, but the app is continuously improving. To that end, it is also one of the most efficient and cost-effective event management solutions available. If you’re looking for a comprehensive solution with plenty of features, then Expo Pass is worth a look.
7. Zuant
Zuant is a lead capture app that prioritizes simplicity and efficiency. With its user-friendly interface and intuitive design, Zuant makes it easy for exhibitors to capture leads and collect valuable data at trade shows.
One of the standout features of Zuant is its offline functionality. You don’t need to worry about unstable internet connections or dead zones on the trade show floor. The app allows you to capture leads even when you’re offline, and once you’re back online, the data automatically syncs with your account.
Another great aspect of Zuant is its seamless integration with major CRM platforms like Salesforce and Marketo. This integration ensures that your captured leads are automatically transferred to your CRM system, saving you time and effort on data entry and reducing the risk of errors.
8. DoubleDutch
DoubleDutch is a robust lead capture and event engagement app that excels in creating personalized experiences for trade show attendees. This app goes beyond the traditional lead collection, aiming to foster meaningful interactions between exhibitors and potential customers.
One of the standout features of DoubleDutch is its advanced lead-scoring system. This feature allows you to rank and prioritize leads based on their engagement level and interactions with your booth. By identifying hot leads in real-time, your sales team can focus their efforts on the most promising prospects, increasing the likelihood of converting them into customers.
DoubleDutch also offers a comprehensive event analytics dashboard that provides valuable insights into attendee behavior and event success.
9. PheedLoop
PheedLoop is a comprehensive event management and lead capture app that offers a wide range of features to enhance your trade show’s success. The app’s intuitive interface and user-friendly design make it easy for exhibitors to collect and manage leads efficiently.
The app’s lead capture forms are highly customizable, allowing you to tailor questions and fields based on your specific data requirements. This flexibility lets you gather valuable insights about your prospects, helping you better understand their needs and preferences.
Furthermore, PheedLoop’s advanced analytics dashboard provides real-time data and insights into attendee behavior and event performance.
10. Cvent LeadCapture
Cvent LeadCapture is a powerful lead capture app that provides a seamless solution for exhibitors at trade shows and events. With its user-friendly interface and range of features, Cvent LeadCapture helps streamline lead collection and management.
One of the key features of Cvent LeadCapture is its versatility in lead capture methods. The app offers multiple options for collecting leads, whether scanning QR codes, badges, business cards, or manually entering information. This flexibility lets exhibitors choose the most convenient method for their specific event setup.
The app’s lead capture forms can be easily customized to match your branding and data requirements. This allows you to gather essential information about your prospects, making it easier to follow up with personalized messages and offers after the event.
The Wrap Up
These are just some of the many lead capture apps available to help make trade shows and events more successful. Each app offers its own unique features and benefits, so it’s important to find the one that best suits your needs. With the right lead capture solution in place, you can ensure that your exhibitors can efficiently capture and manage leads for better event results.
Looking for more ways to boost your trade show performance? Art and Display is here to help. We offer a range of trade show services – including booth design – to help you make the most of your event.
Contact us today to learn more!
