Exhibit Design
Exhibitor Magazine or trade magazines.
Exhibit design
LED Screens, Lightweight materials, More interactive
How it displays the message, product and company branding
No
Make sure you understand the client's needs and their overall goals. Use good messaging make it interactive and has a good feeling about it
They understand your needs and their ability to work on many different levels of the design requirements.
Design an experiential experience for a show goer and effectively portray a clients brand and message in a creative way
Depend on the size and complexity. We are usually 3-6 weeks
Yes
1 year usually
All
Yes
Yes
Usually 1/3 of purchase price
All
You can change your design for every show. Flexibility, No cost of ownership (storage repairs etc) It can be written off as a marketing expense
As many as you would like
$50,000 is average
$20,000 is average
Rental is a one or two show contract where you rent the exhibit properties
Trade Show Displays
Usually, it would be based on your trade. Usually trade magazines are a good resource
The ROI is usually shows a good return
The exhibit setup and design, Getting the people organized, follow up after the show
If you are doing a smaller show or regional shows or you have a sale person wanted to exhibit without the large costs.
Modular are usually lightweight displays that pack in smaller crates and containers. More off the shelf options
Custom Exhibits
Setting up in a short amount of time
Depends on the situation
Usually, they are handcrafted and design specific to a client's needs
4-6 weeks
Because you have a specific look or brand appearance and you want to have more features from your exhibit
Usually with a union crew
Popup Exhibits
Pop up display is a lightweight portable display usually used for smaller exhibits. off the shelf options
Yes
1/3 of retail
